If you’re old enough to remember the start of Amy Grant’s career, you’ll remember that there weren’t many Christian pop stations on the radio. And if there were, it was usually African-American gospel music, which made the inside of your car sound like a church.

It wasn’t until Amy’s dedication to contemporary Christian music, in the ’70s and ’80s, that people realized that white Christian audiences were a big music market. So though Amy doesn’t have a marketing degree, she was like a savant for the CCM industry we have today. Aside from her unconscious marketing genius, Amy Grant has a graceful and angelic voice. When she sings, it makes you forget your troubles, just like you do in the middle of a great sermon at church.

Bringing Christian Music to the Kids

One bad thing about Christian music at the time Amy started singing is that it wasn’t targeted towards teens or young adults. It was almost exclusively listened to by older people or those that couldn’t attend church themselves. Amy found a gap in the market. Teens and young adults that wanted something wholesome to listen to. But something that sounded similar to the pop music of the day. And boy, did she deliver.

Somewhere Down the Road

As she started to get more popular and pretty much established popular CCM music, Grant decided to broaden her horizons. Over her career, she’s gone back and forth between contemporary and Christian pop, which some people have a problem with. Ever the good Christian, Amy does what she thinks is right, musically, and doesn’t let others influence her music quality.

Though she came onto the scene as a hip young teen, she’s now a celebrated woman. She’s married to Country Legend Vince Gill, and the two make a great pair. When she’s not at home or church, she still sometimes goes on tour.