There are so many sub-genres of rap these days; it’s hard to keep track. One of the most successful ones, or at least one of the fastest-growing ones, is Soundcloud rap. These are artists (like Russ) who started putting their music on Soundcloud, hoping the right people would hear it and get in touch. Not only did it work for him, but it’s worked for people like Lil Uzi Vert, Travis Scott, and even Post Malone. So – what’s Russ up to these days? He’s putting on fire shows you need tickets to – ASAP!

Started Online Now We’re Here

Russ was only 19 when he decided it was time to stop messing around and create music for real. So he gathered some of his friends, including Bugus, Dartlin, Paulo, DJ Adam Golden, Musa, and John Anthony, and made the group Diemon. Why that name? It stands for “Do it everyday music or nothing.” Bet you didn’t know that!

Just a year after forming, they came out with their first mixtape, which they called Velvet. They put out tape after tape, churning out as many tracks as they could. Living up to their band name? Check

Going Out on Their Own

Once the group made their Soundcloud and YouTube profile, they started getting more national attention. This was a blessing and a curse, as it’s what drove the group apart but allowed them to have solo careers.

Russ was one of the last to go out on his own, waiting for the perfect opportunity. It came in the form of a deal with record label Columbia, which he signed to in 2015. He released his first album soon after, and it went platinum within the year. Since then, he releases about a single a year – and is due to make a new album soon.