Bad Bunny Tickets Doubled After the Super Bowl Announcement. The Real Surge is Next.

Ever since Bad Bunny was announced as the Super Bowl halftime performer on September 28, the world’s been watching, just as the NFL hoped. Fresh off a historic Grammy win as the first Spanish-language album to ever take home Album of the Year, it’s fair to wonder whether the Bad Bunny hype can leap any higher.

The answer is yes. Our data proves it. Following the Super Bowl announcement alone, resale prices for two of his Mexico City shows jumped by nearly 100% on Gametime. And that’s before 120 million people watch him perform live.

Prices of the cheapest tickets (“Get In” Price) to Bad Bunny’s Mexico City Shows Before and After the Super Bowl Announcement.

History shows that ticket demand can surge after a Super Bowl performance, and there might not be enough Bad Bunny inventory left to absorb the shock once millions of new fans go searching for seats. 

Down the Bad Bunny Rabbit Hole

Last year, following Kendrick Lamar’s legendary halftime performance, Gametime saw a 226% spike in Kendrick’s ticket sales. While our data shows that get-in prices increased by as much as 27% for certain dates, average prices remained relatively stable. One key reason: Kendrick still had roughly 30 tour dates remaining, many in massive U.S. stadiums with capacities ranging from 60,000 to over 100,000 seats. Supply was simply too large for a single moment to reset the entire market.

Bad Bunny’s situation looks very different.

That nearly 100% price jump is over three times greater than Kendrick's post-show pricing boost, and it happened just from the announcement.

Bad Bunny has limited tour dates remaining, all outside the United States, and all in stadiums seating roughly 55,000–65,000 fans, which is materially smaller than most NFL venues. With only 12 dates left on the calendar, the Super Bowl could act as a second demand shock, this time in front of the largest television audience in the world. 

If past halftime performances are any indication, casual viewers don’t just stream the artist on Monday morning; they look up tour dates. And in Bad Bunny’s case, there won’t be many left to find.

Expect the post-game Monday morning spike—but with far less inventory to absorb it.

Methodology: This analysis is based on resale ticket pricing data from Gametime's marketplace in 2025. "Get-in" prices represent the lowest available ticket price for each show at the time of measurement.